Customer interviews often reveal surprising reasons. They might have chosen your software over a competitor's when you would have personally chosen the competitor's. They may have made their decision months earlier than you would have.
Understanding their reasons results in more valuable software, more delighted customers and a more profitable business.
That takes empathy.
Empathy Deployed: Customer Interview Examples
Each episode provides an example customer interview with a different user of a different product.
Discover new perspectives, make better products and do more customer interviews for your own products.
You can improve your customer interview technique as I improve mine each week. Learn more.
"I’m super excited to support the launch of Empathy Deployed, I strongly encourage you to subscribe!"
Michele Hansen, Author, Deploy Empathy
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Morgan Williams approached me to ask if he could interview me about my experience conducting customer interviews. I responded that I'd be happy to. But it might be fun if we recorded it for this podcast. Morgan agreed. So here's the interview of me, Jonathan Markwell. At the end Morgan shares why he uses Notion, Figma and Calendly.
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Improve your customer interview technique every week.